Idaho Real Estate Practice Exam 2026 – All-in-One Guide to Master Your Real Estate License!

In any advertising conducted by licensed real estate agents, it is essential to include the brokerage company name. This requirement is in place to ensure transparency and accountability in real estate transactions. Including the brokerage name helps consumers identify who is responsible for the advertisement and allows them to know which brokerage is representing the agent.

Additionally, the brokerage is also responsible for the actions of its agents, so displaying the company name in advertising reinforces the relationship between the agent and the brokerage. This fosters trust in the real estate profession and ensures compliance with state regulations regarding advertising practices.

Including elements like the brokerage's logo or the broker's license number may be relevant and beneficial, but they are not mandatory components stipulated by law in all jurisdictions. Total commission rates, while important in real estate transactions and negotiations, are not required in every advertisement either. Thus, the brokerage company name stands out as a crucial element to maintain ethical and legal standards in real estate advertising.